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Wellness Clinic SEO

Category

  • SEO
  • Digital Marketing

Client

Aesthetics Central Ltd

Location

United Kingdom

Date

May 2024 – Present

Aesthetic Central is a full-service wellness and aesthetic clinic offering a wide array of treatments, including PRP services, laser hair reduction, waxing, body contouring, blood tests, and more. Based in a highly competitive metro area, the clinic wanted to attract more clients organically and build trust online across multiple verticals.

Business Overview

A leading wellness and aesthetics clinic in the UK sought to boost their online visibility to attract more clients. Their main objective was to enhance search engine rankings and increase appointments for high-value treatments. The clinic had limited online presence initially, and they needed a solid SEO strategy to transform their digital footprint.

SEO Plan & Execution

Keyword Research & Optimization:

We conducted thorough keyword research to identify high-value, high-intent keywords that directly aligned with the clinic’s services. This included terms relevant to their core offerings, like aesthetic treatments, wellness programs, and PRP therapy, as well as more specific local keywords.

  • We focused on long-tail keywords that reflected user intent, ensuring they attracted the right traffic.
  • Keywords that attracts locals, helped rank the website in the top 5 results for these highly searched terms.
  • Optimized meta titles, meta descriptions, and on-page content were all designed to improve the site's visibility for targeted keywords.

The Challenge

Like most small-to-medium-sized clinics, Aesthetic Central faced several SEO and digital marketing hurdles. These are common across many industries, but their impact is especially felt in the healthcare and wellness space, where search behavior is very local and trust-driven.

Major Challenges

  • Visibility: Low rankings for branded and non-branded keywords; almost invisible in local searches.
  • Website Quality: Thin content, weak internal linking, missing meta data, slow page load.
  • Local SEO: Unoptimized Google Business Profile, no local reviews or citations.
  • Technical SEO: Broken links, duplicate URLs, missing structured data.
  • Content Strategy: No blog presence or content tailored to target audiences’ questions.
  • Tracking: No proper analytics or goal tracking for organic conversions

Project Goals

We outlined a year-long SEO strategy with the following core objectives:

  • Increase local search visibility for high-intent keywords like "PRP for Hair Loss [City]" and "Laser Hair Reduction Near Me"
  • Improve website structure and content quality across all service pages
  • Build a blog strategy targeting long-tail keywords, FAQs, and treatment-specific searches
  • Optimize Google Business Profile (GBP) to capture local intent traffic
  • Drive consistent organic traffic that leads to bookings, not just clicks

Our SEO Strategy (12-Month Timeline)

We launched a multi-phase SEO campaign focused on technical improvements, local relevance, content creation, and authority building.

Phase 1: Website Audit & Technical Fixes (Month 1–2)

Fixed crawl issues and 404 errors. Improved mobile responsiveness and reduced page load time. Implemented canonical tags and HTTPS redirection. Added schema markup (LocalBusiness, Service, FAQ)

Phase 2: Keyword Research & Site Structure Optimization (Month 2–3)

Mapped high-value keywords to service pages. Created an internal linking structure based on topic clusters. Prioritized services like “PRP for Ligaments” and “Laser Hair Reduction” based on local demand

Phase 3: On-Page SEO (Month 3–6)

Rewrote all service pages using LSI keywords and semantic SEO. Added unique titles, meta descriptions, and H1/H2 hierarchy. Designed CTAs for lead generation (forms, calls, appointment booking)

Ongoing SEO Enhancements and Local Optimization

Phase 4: Local SEO & Google Business Profile Optimization (Month 4–8)

Fully optimized GBP with keyword-rich service descriptions. Created geo-tagged photos and encouraged client reviews. Built NAP-consistent citations on 40+ local directories

Phase 5: Content Strategy & Blogging (Month 6–10)

Published two SEO blogs per month (e.g., “PRP vs. PRF – What’s the Difference?”). Answered common patient questions in long-form content. Interlinked blog posts to relevant service pages to pass SEO value.

Phase 6: Link Building & Authority Building (Month 7–12)

Earned backlinks from niche health and wellness blogs. Submitted guest articles and added local press releases. Improved domain rating through steady, white-hat link acquisition.

Results

Organic Search Results

30 %

Organic Search

Organic search traffic made up 60% of overall site traffic, a 33% increase compared to the previous quarter.

10 k

Impressions

The site saw 36,000 impressions, a massive 604.5% increase over previous metrics.

500

Clicks

We achieved over 1,000 clicks, showing a 29% rise in user engagement.

22.1 %

Unique Visitors from Search

There was a 32.9% increase in unique visitors arriving via organic search.

50

Google Reviews Growth

The client's Google reviews surged from 5 to over 100 after optimizing their Google Business Profile.

Engagement Rate

  • Booking Page Success: Their booking page became one of the top-performing sections on the site, with a 90% engagement rate over 90 days.
  • Core Service Performance: Key services, identified as the client's main selling points, saw 90% engagement rates, while 80% of the core services had engagement rates above 85%. This led to increased inquiries and conversions.

Client Feedback

The SEO work has completely changed our online visibility. We now receive consistent appointment requests through Google, and our website finally reflects the professionalism of our clinic.

 — Marketing Manager, Aesthetic Central

Conclusion

Through a strategic combination of technical SEO, local optimization, and quality content, Aesthetic Central went from near-invisible to a top-ranking local leader in the competitive wellness space. This case study proves that even clinics in saturated markets can thrive online — with the right SEO foundation, long-term planning, and consistent execution.

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  • hello@peonixis.com
© All Rights Reserved Peonixis Ltd
  • hello@peonixis.com

Phone:

+44 20 3432 3787

WhatsApp:

+44 74 9412 5861

Linkedin-in Facebook-f Instagram