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Eastern Ontario Paving Inc

Category

  • UI/UX Design
  • Web Designing
  • Web Development

Client

Eastern Ontario Paving Inc.

Location

Canada

Date

August 2025 – Present

Eastern Ontario Paving Inc. is a trusted leader in asphalt paving for residential, commercial, and municipal clients in Kingston and surrounding areas. The company, known for its top-quality craftsmanship and extensive experience, needed a complete website redesign to address numerous issues present in their old site.

Challenges

The original website had several challenges that hindered user experience, performance, and growth potential. These issues included:

Slow Load Time

The website experienced slow load speeds, impacting user engagement and SEO rankings.

Poor Responsiveness

The website was not optimized for mobile devices, resulting in a poor user experience across platforms.

UI & UX Issues

Navigation was confusing, and it wasn't easy for visitors to find key information.

Outdated Design

The old website's look and feel were not aligned with current design trends, which made the brand appear outdated.

Technical and Developmental Issues

The site had broken links, poor code structure, and a lack of integration with modern tools and practices, making it difficult to maintain and update.

Our Approach

The new website was designed and developed from the ground up to resolve these issues, with a strong focus on modern aesthetics, speed optimization, and user-friendly navigation.

1. Speed Optimization:

We conducted a thorough audit of the old website’s performance and found several areas for improvement. We addressed issues like image optimization, code minification, and leveraging browser caching to ensure the new website loads faster, even with heavy media content.

  • Optimized Images & Videos: All images were compressed and optimized without sacrificing quality. Videos were embedded from external sources to reduce load time.
  • Code Optimization: Cleaned up unnecessary code and ensured efficient coding practices, reducing website bloat.
  • Implemented Content Delivery Network: A CDN was added to ensure fast delivery of the website’s content globally.

2. Mobile-First Design & Responsiveness:

We completely overhauled the site’s mobile experience, ensuring the site is fully responsive across all devices. Given the rising importance of mobile users, the new design adapts seamlessly to screens of all sizes, providing an excellent experience for users whether on desktop, tablet, or mobile.

  • Responsive Layouts: Flexible grids and media queries ensured smooth scaling and usability on smaller screens.
  • Mobile-Optimized Navigation: Simplified menus and touch-friendly buttons were integrated for better navigation on mobile devices.

3. User-Centered Interface Design:

To improve the user experience, we took a customer-first approach. We redesigned the website with an intuitive layout, keeping in mind the ease of navigation and quick access to services.

  • Custom User-Friendly Navigation: We restructured the site's navigation to allow visitors to easily find the services they need with clear categories and filters.
  • Modern Aesthetic: The design was modernized to reflect the company's professional image while ensuring an intuitive layout that guides visitors through the content.
  • Effective Call-to-Actions (CTAs): Strategically placed CTAs, such as "Get Free Estimate," were implemented to drive conversions, making it easier for visitors to take action.

Custom Service Area Map

One of the standout features in the new website is the Service Area section, which was custom-coded to allow users to easily view and navigate the regions served by Eastern Ontario Paving Inc. This interactive map, combined with a list of cities and areas, gives potential clients an instant understanding of the company’s service coverage.

  • Interactive Map: Users can zoom in/out, click on various locations, and view detailed service areas, offering a visually appealing and engaging experience.
  • Custom Code Integration: We employed advanced custom coding techniques to ensure the map functions smoothly and accurately updates based on user interaction.
  • Location List: The service areas were presented in an easy-to-read list format, which can be filtered by location for greater ease of navigation.

Technical Improvements

  • SEO Optimization: The website was structured to be search engine-friendly, with proper heading tags, meta descriptions, and clean URLs to improve search engine rankings.
  • Security Enhancements: We ensured the website is secure, with SSL certificates installed and secure payment gateways for customers.
  • Faster CMS: We migrated the site to a more efficient and user-friendly content management system (CMS), ensuring easy updates and flexibility for the client's ongoing needs.

Ongoing Maintenance & Support

After launch, we provided the client with ongoing maintenance services to ensure the website runs smoothly and is continually updated with new features and content.

Outcome

The new website now performs at a significantly higher level compared to the old one. Here are some of the results and benefits the client is experiencing:

  • Faster Load Time: Users now enjoy a smooth, fast-loading experience that reduces bounce rates and enhances user engagement.
  • Increased Mobile Engagement: With full responsiveness, the website sees an increase in mobile traffic and engagement.
  • Improved Conversion Rates: Clear CTAs and easy navigation have led to higher conversion rates, with more users requesting estimates and contacting the company.
  • Client Satisfaction: Eastern Ontario Paving Inc. is thrilled with the new site’s design and functionality. The easy-to-use backend allows them to update and manage the site without relying on third-party developers.

Conclusion

This redesign project successfully addressed all the client’s pain points, resulting in a modern, mobile-friendly, and highly functional website. Through custom coding, speed optimization, and a focus on a seamless user experience, we’ve helped Eastern Ontario Paving Inc. elevate its online presence and improve its customer acquisition process.

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Peonixis Ltd is a company registered in England & Wales with Company Number 15904214

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Location:

34-35 Hatton Garden,
London EC1N 8DX,
United Kingdom

Phone:

+44 20 3432 3787

WhatsApp:

+44 74 9412 5861

  • hello@peonixis.com
© All Rights Reserved Peonixis Ltd
  • hello@peonixis.com

Phone:

+44 20 3432 3787

WhatsApp:

+44 74 9412 5861

Linkedin-in Facebook-f Instagram