Music App Design

Category

Client

Accenture

Location

United States

Date

September 2023

Transforming User Experience

As a part of the Accenture North America Product Design Virtual Experience Program, We aimed at transforming the user’s experience by adding new features and iterating on an existing product screen.

The Problem

In our music app, users were frequently leaving the app to look up song lyrics on other websites. This was frustrating and broke their music experience. Our goal was to keep users engaged within our app by providing the lyrics directly alongside the music.

Target Audience

Our main users are music lovers, especially those aged 15-35. They enjoy singing along to their favorite songs and want an immersive experience. They need easy access to lyrics without having to leave the app.

Research and Insights

To address the problem, We conducted extensive research, including:

These research activities provided critical insights that shaped the design solution.

Design Process

The design process was iterative and collaborative, involving multiple stages of refinement:

Old Design

Without Feature

Approved

Version

App

Explorations

User Flow

Challenges and Solutions

Throughout the project, We encountered several challenges:

To overcome these challenges, We leveraged critical thinking and problem-solving skills, ensuring that each design decision was well-informed and strategically sound.

Outcomes and Impact

The project culminated in a refined product screen with an added feature that significantly enhanced the user experience. Key outcomes included:

Design and

Branding

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