The Healing House Hub logo embodies the mission of providing care, support, and shelter. Designed with a focus on security and healing, this case study explores the creative journey behind the logo’s development from concept to final execution.
Inspiration & Concept
The core idea behind the logo was to visually represent protection, healing, and unity. The brand name suggests a place where individuals receive support, making the imagery of a house and hands an ideal representation. The color scheme and symbols further emphasize care and trust.
Design Process
Symbolism:
The central design features a house cradled by two hands, symbolizing safety, support, and healing. The hands convey a nurturing presence, ensuring a sense of security.
Stars:
The inclusion of two stars represents hope and guidance, reinforcing the organization’s role in helping people through difficult times.
Typography:
A bold, poppins font is used for the brand name to ensure clarity and strength while maintaining an approachable look.
Color Palette:
The logo incorporates red and blue, with red symbolizing passion, energy, and care, while blue represents trust, stability, and peace. The contrast enhances the visual impact and communicates reliability.
Iterations & Refinements
Throughout the design process, multiple versions were explored, adjusting the placement of hands, the style of the house, and the typography to achieve the perfect balance between professionalism, warmth, and recognition.
Final Execution
The finalized logo effectively captures the mission of Healing House Hub, making it memorable, meaningful, and versatile. It works well across various platforms, from websites to business cards and promotional materials.
Conclusion
The Healing House Hub logo serves as a powerful visual identity, reinforcing the values of care, protection, and trust. Through thoughtful design, it conveys a message of safety and community, strengthening the organization’s presence and purpose.