Lucena Bath
United States
8 Months
Lucena Bath is a growing eCommerce brand focused on premium, modern bathroom furniture. Known for sleek, space-saving designs and aesthetic craftsmanship, their online presence is their primary sales driver. However, their visibility in search engines did not reflect the quality of their products. That’s where Peonixis stepped in.
Lucena Bath partnered with Peonixis to achieve aggressive SEO growth with the following goals:
Despite having a beautiful product range and user-friendly website, Lucena Bath faced several SEO-specific roadblocks. These issues are common across many eCommerce businesses, especially in the home improvement sector.
We outlined a year-long SEO strategy with the following core objectives:
We implemented a 360-degree SEO strategy custom-built for product-centric websites like Lucena Bath.
Keyword Research & Topic Clustering
Conducted extensive keyword research across informational and transactional queries. Built keyword clusters for each major product category. Targeted long-tail keywords like “48-inch wall-mounted vanity with sink”. Prioritized buyer-intent search phrases with conversion potential.
On-Page Optimization
Created unique, keyword-rich product descriptions. Optimized page titles, meta descriptions, and headers. Improved image optimization with alt text and compressed files. Ensured consistent keyword mapping to avoid overlap.
Technical SEO Enhancements
Fixed crawl errors and sitemap issues via Google Search Console. Improved site speed and mobile performance. Added canonical tags and addressed duplicate content issues. Implemented structured data for products, reviews, and breadcrumbs.
Internal Linking Framework
Built internal links between related product pages, blogs, and categories. Created “related products” sections to boost navigation and link flow. Used keyword-optimized anchor text for SEO equity distribution.
Content Marketing
Developed blog content to support SEO and engage users Topics included: “How to Choose the Right Vanity” and “Floating vs. Freestanding Vanities”. Blogs were internally linked to relevant product pages. Each post was optimized around a focused keyword cluster.
Link Building Campaign
Executed white-hat link acquisition from relevant home decor blogs. Submitted the site to niche product directories. Reached out to publishers and influencers for digital PR placements. Regularly audited backlinks and disavowed harmful links.
Problem Faced | Strategic Solution Implemented |
Low visibility and weak brand presence | Built authority through backlinks, schema markup, and internal linking |
Thin and duplicated product content | Created SEO-focused, unique product descriptions |
Poor indexing and crawl coverage | Fixed technical SEO issues and optimized sitemap and robots.txt |
No traffic from long-tail keywords | Targeted long-tail, buyer-intent keywords in content and product pages |
Low domain trust and authority | Launched a focused backlink strategy with niche relevance and authority sources |
Metric | Before | After (8 Months) | Growth |
Google Search Impressions | ~12,000 | 160,000+ | 1233% |
Organic Clicks | ~450 | 5,600+ | 1144% |
Indexed Pages | ~230 | 315+ | 37% |
Top-10 Keyword Rankings | 4 | 38+ | 850% |
Average Click-Through Rate (CTR) | 1.20% | 3.50% | 192% |
Domain Authority (Moz) | 8 | 21 | 162% |
The collaboration between Lucena Bath and Peonixis demonstrates the power of a holistic, tailored SEO approach. By optimizing content, fixing technical roadblocks, and improving authority through backlinks and content strategy, we successfully helped Lucena Bath scale its organic traffic and search presence. In a highly competitive product category, our strategic execution helped the brand outperform industry giants and claim a stronger share of the search landscape.
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Peonixis Ltd is a company registered in England & Wales with Company Number 15904214
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Phone:
+44 20 3432 3787
WhatsApp:
+44 74 9412 5861
