Wellness Clinic SEO

Client

Aesthetics Central Ltd

Location

United Kingdom

Date

May 2024 – Present

Business Overview

A leading wellness and aesthetics clinic in the UK sought to boost their online visibility to attract more clients. Their main objective was to enhance search engine rankings and increase appointments for high-value treatments. The clinic had limited online presence initially, and they needed a solid SEO strategy to transform their digital footprint.

SEO Plan & Execution

Keyword Research & Optimization:

We conducted thorough keyword research to identify high-value, high-intent keywords that directly aligned with the clinic’s services. This included terms relevant to their core offerings, like aesthetic treatments, wellness programs, and PRP therapy, as well as more specific local keywords.

We focused on long-tail keywords that reflected user intent, ensuring they attracted the right traffic.
Keywords that attracts locals, helped rank the website in the top 5 results for these highly searched terms.
Optimized meta titles, meta descriptions, and on-page content were all designed to improve the site's visibility for targeted keywords.

Results

Organic Search Results (Last 90 Days) – as per October 2024

60% Organic Search: Organic search traffic made up 60% of overall site traffic, a 33% increase compared to the previous quarter.
36k Impressions: The site saw 36,000 impressions, a massive 604.5% increase over previous metrics.
Over 1,000 Clicks:We achieved over 1,000 clicks, showing a 29% rise in user engagement.
Unique Visitors from Search:There was a 32.9% increase in unique visitors arriving via organic search.
Google Reviews Growth: The client's Google reviews surged from 5 to over 100 after optimizing their Google Business Profile and encouraging clients to leave reviews, which boosted local credibility and trust.

Engagement Rate

Booking Page Success: Their booking page became one of the top-performing sections on the site, with a 90% engagement rate over 90 days.
Core Service Performance: Key services, identified as the client's main selling points, saw 90% engagement rates, while 80% of the core services had engagement rates above 85%. This led to increased inquiries and conversions.

Conclusion

This SEO strategy delivered impressive results, from improving Google search rankings to significantly boosting organic traffic and local engagement. With a clear focus on scalability, content creation, and Google Business Profile optimization, we transformed the client’s digital footprint.

Before results

If you’re looking for tangible SEO results that drive traffic and boost online visibility, let’s discuss
how I can do the same for your business!