hello@peonixis.com

Keelash Website Redesign

Category

  • UI/UX Design
  • Web Designing
  • Web Development

Client

Keelash

Location

United Kingdom

Date

August 2025 – Present

Keelash is a UK-based brand specializing in botanical art-inspired home décor. Their offerings include intricately designed, limited-edition pieces that aim to bring nature into living spaces. The brand emphasizes thoughtful living through unique, nature-inspired designs.

Challenges with the Previous Website

Outdated Design and Branding

The original website featured a dated aesthetic with inconsistent branding elements. The design lacked cohesion and did not effectively communicate the brand's unique value proposition, potentially leading to a diminished user experience.

Poor User Experience (UX)

Navigation was unintuitive, and the site lacked clear calls to action. Users found it challenging to explore products and understand the brand's offerings, which could result in increased bounce rates and decreased conversions.

Inefficient Event Management

The content management system (CMS) was not user-friendly, making it difficult for the Keelash team to update product listings and other content efficiently. This hindered the ability to keep the website current and aligned with marketing campaigns.

Lack of Mobile Optimization

The previous site was not fully responsive, leading to a suboptimal experience for mobile users. Given the increasing use of smartphones for online shopping, this posed a significant barrier to accessibility.

Our Approach

1. Comprehensive Website Redesign

We initiated a complete overhaul of the website’s design to align with Keelash’s brand identity and values. The new design features:

  • Modern Aesthetic: A clean, contemporary design with cohesive branding elements that reflect the brand's nature-inspired ethos.
  • Intuitive Navigation: Streamlined menus and clear calls to action to enhance user flow and accessibility.
  • Mobile Optimization: A fully responsive design ensuring a seamless experience across all devices.

2. Enhanced Product Presentation

To showcase Keelash’s unique products effectively, we implemented:

  • High-Quality Imagery: Professional product photography highlighting the intricate details of each piece.
  • Detailed Product Descriptions: Comprehensive information about each product's design inspiration, materials, and dimensions.
  • Easy-to-Use Filters: Allowing users to sort products by category, color, and other attributes for a personalized shopping experience.

3. Improved Content Management System

We integrated a user-friendly CMS that enables the Keelash team to:

  • Easily Update Content: Quickly add or modify product listings, blog posts, and other content without technical expertise.
  • Manage Inventory: Keep track of stock levels and manage product variants efficiently.
  • Analyze Performance: Access analytics to monitor website performance and user behavior.

Results Achieved

  • Increased User Engagement: The modern design and improved UX led to longer time spent on the site and higher interaction rates, indicating increased user engagement.
  • Improved Conversion Rates: The enhanced product presentation and intuitive navigation facilitated a smoother shopping experience, leading to higher conversion rates.
  • Streamlined Operations: The new CMS allowed the Keelash team to manage content and inventory more efficiently, reducing the time spent on administrative tasks.
  • Positive Customer Feedback: Customers appreciated the improved website design and functionality, leading to positive feedback and increased brand loyalty.

Conclusion

The comprehensive redesign of Keelash’s website successfully addressed the challenges of the previous site, enhancing user experience and operational efficiency. The modern design and improved functionality have positioned Keelash to better showcase their unique products and connect with their audience.

Have a project in mind?

Schedule Your Free Consultation Today

Get Free Consultant Today

Peonixis Ltd is a company registered in England & Wales with Company Number 15904214

Linkedin-in Facebook-f Instagram

Location:

34-35 Hatton Garden,
London EC1N 8DX,
United Kingdom

Phone:

+44 20 3432 3787

WhatsApp:

+44 74 9412 5861

  • hello@peonixis.com
© All Rights Reserved Peonixis Ltd
  • hello@peonixis.com

Phone:

+44 20 3432 3787

WhatsApp:

+44 74 9412 5861

Linkedin-in Facebook-f Instagram