The Royal Tandoori Case Study

The Royal Tandoori

Client

Royal Tandoori

Location

United Kingdom

Date

August 2025 – Present

The Royal Tandoori is a renowned Indian restaurant known for its authentic cuisine and exceptional dining experience. To expand their digital presence and enhance customer interaction, the restaurant sought a comprehensive redesign and development of its website. This would not only reflect the brand’s unique identity but also improve the overall user experience and increase online sales.

Project Objectives:

The project had several key objectives that would help elevate the restaurant’s digital presence:

Design & Development Approach:

The approach was focused on creating a high-performing, user-friendly website that aligned with the client’s business goals.

Responsive Design: The website was designed to be fully responsive, ensuring optimal performance and user experience across all devices desktops, tablets, and smartphones. This allowed customers to place orders on any device without issues.
User-Centric Interface: We implemented an intuitive, easy-to-navigate interface, allowing customers to easily explore the menu, place orders, and contact the restaurant for any assistance.
Online Ordering Integration: A secure and efficient online ordering system was integrated. This allowed customers to browse the menu, customize their orders, and proceed to checkout seamlessly, making it easier than ever to enjoy The Royal Tandoori’s cuisine.
Performance Optimization: Speed optimization was crucial for improving user experience and SEO rankings. Techniques like image compression, code minification, and browser caching were implemented to ensure fast load times.

Key Features:

The website’s key features played an important role in enhancing the customer experience and boosting sales.

Interactive Menu: The menu page was designed to be engaging, with high-quality images and detailed descriptions of dishes. This visual appeal helped customers make more informed decisions, enhancing their overall experience.
Online Ordering System: Customers could now select their items, customize orders, and check out with ease. The system streamlined the ordering process and contributed to a significant increase in orders.
Contact & Location Information: The website included clear contact information and an embedded map for easy navigation, helping customers find the restaurant with minimal effort.
Responsive Menu: You can highlight that the menu design adjusts beautifully across all screen sizes. This ensures that customers enjoy a seamless browsing experience whether they're on mobile, tablet, or desktop.
Order Tracking System: Adding a real-time order tracking feature can significantly improve customer experience. It allows customers to track their orders after placing them, keeping them informed about estimated delivery/pickup times. This can also reduce customer anxiety and improve satisfaction.
Customer Account Creation: Allowing customers to create an account for faster reordering and saving their favorite dishes or delivery addresses could further enhance user experience.
Promotions and Special Offers Integration: You might want to mention how the website integrates with promotions, allowing customers to apply discount codes or participate in special offers when ordering online.
Social Media Integration: Social media links were incorporated to encourage customers to follow the restaurant, stay updated with promotions, and engage with the brand online.

Results

The results of the redesign and development were positive, leading to significant improvements across various areas.

Conclusion

The redesign and development of The Royal Tandoori’s website successfully met the project’s objectives and led to substantial improvements in both user experience and business performance. The integration of a user-friendly online ordering system streamlined the ordering process, while the focus on website speed optimization ensured that customers had a seamless experience. The result was a significant increase in customer engagement, online orders, and revenue. Overall, the new website has provided The Royal Tandoori with a modern, reliable platform to connect with customers, enhance their experience, and support the restaurant’s growth in an increasingly digital world.

hello@peonixis.com