Insoles Store
Global
6 Months
Insoles Store is an emerging e-commerce brand specializing in a wide range of high-quality insoles, designed for foot comfort, support, and health. Despite offering a diverse range of products catering to various needs (e.g., plantar fasciitis, sports activities, general comfort), the brand’s online visibility and sales were not meeting expectations. The store needed a comprehensive SEO strategy to boost organic traffic and improve rankings across key product and category pages.
Insoles Store partnered with Peonixis to execute a targeted SEO campaign with the following goals:
Insoles Store faced several SEO-related challenges that hindered its ability to achieve its goals. These challenges are common for many e-commerce websites, especially in competitive niches like footwear.
Challenge | Explanation |
Low Domain Authority | The website lacked strong backlinks and domain trust, affecting its visibility. |
Highly Competitive Market | The insoles market is saturated, with numerous well-established brands. |
Under-Optimized Product Pages | Many product pages had thin content, poor metadata, and lacked keyword focus. |
Technical SEO Issues | Poor site structure and indexing issues, affecting discoverability. |
Lack of Structured Data | Missing product schema markup, limiting visibility in rich snippets. |
Weak Internal Linking | Insufficient linking between relevant product and category pages. |
To address these challenges and meet the client’s objectives, we implemented a comprehensive SEO strategy, specifically tailored for e-commerce stores. The key components of this strategy included:
Targeted Long-Tail Keywords Focused on high-intent keywords like “best insoles for plantar fasciitis” and “comfortable insoles for running shoes” to attract qualified traffic. Content Optimization: Optimized product descriptions, category pages, and blog content with relevant, user-friendly keywords to ensure each page was relevant to search intent.
Unique, Keyword-Rich Product Descriptions created unique product descriptions for each insole type, highlighting key features and benefits. Optimized Titles & Meta Descriptions updated page titles and meta descriptions to align with target keywords and encourage higher click-through rates (CTR). Image Optimization improved image alt text and reduced file sizes to ensure faster load times and better SEO performance.
Fixed Crawl Errors addressed crawl errors and indexing issues using Google Search Console to ensure key pages were indexed. Site Speed & Mobile Optimization improved website speed and mobile performance to provide a seamless experience for users across devices. Structured Data implemented product schema markup for better visibility in search results, especially for rich snippets.
Internal Linking improved internal linking between product pages, category pages, and blog content to help distribute link equity and improve SEO. Related Products added “related product” sections on product pages to boost user engagement and increase cross-sell opportunities.
Blog Posts developed informative blog content targeting buyer intent and educating customers about different insoles, their benefits, and how to choose the right one. Focused Keyword Clusters each blog post was optimized for specific keywords and linked to relevant product pages, further supporting SEO.
White-Hat Link Building acquired high-quality backlinks from reputable websites in the health and fitness industry, as well as niche footwear blogs. Influencer Outreach collaborated with influencers in the health and wellness space to build brand authority and secure high-quality mentions. Backlink Auditing regularly reviewed backlinks to ensure quality and disavowed any harmful or irrelevant links.
Problem Faced | Strategic Solution Implemented |
Low domain trust and authority | Launched a focused backlink acquisition strategy targeting niche health and fitness websites |
Under-optimized product content | Created unique, SEO-optimized product descriptions and metadata for each product. |
Poor site structure and indexing | Fixed technical SEO issues (crawl errors, sitemaps) to ensure all important pages were indexed. |
Lack of long-tail traffic | Focused on long-tail, buyer-intent keywords to capture more specific searches. |
Weak internal linking strategy | Built an effective internal linking framework to connect related products, blogs, and categories. |
Metric | Before | After (6 Months) | Growth |
Google Search Impressions | ~30,000 | 2.34M | 7700% |
Organic Clicks | ~1,000 | 20,900 | 1990% |
Indexed Pages | ~120 | 240+ | 100% |
Top-10 Keyword Rankings | 10 | 45+ | 350% |
Average Click-Through Rate (CTR) | 1.30% | 3.20% | 146% |
Domain Authority (Moz) | 9 | 25 | 178% |
The SEO campaign for Insoles Store successfully addressed the challenges faced by the brand and resulted in significant improvements in organic visibility, website traffic, and sales. By focusing on targeted keywords, improving on-page content, enhancing technical SEO, and building domain authority through backlinks, we were able to drastically improve the store’s online presence. In a competitive e-commerce space, our holistic SEO strategy enabled Insoles Store to grow its organic traffic by over 7000% and significantly enhance its rankings for high-intent keywords. These results translated directly into increased visibility and sales, proving the effectiveness of a well-executed SEO strategy for product-based e-commerce businesses. Interested in scaling your e-commerce store’s SEO? Let Peonixis create a customized growth plan that drives long-term success and measurable results.
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Peonixis Ltd is a company registered in England & Wales with Company Number 15904214
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