P e o n i x i s

E-Commerce Website SEO

  • Category
  • SEO
  • Digital Marketing
  • Branding
  • Location
  • United States
  • Client
  • Lucena Bath
  • Date
  • August 2024 - Present

Client Overview

Our client, a growing furniture e-commerce store, came to us with challenges in product
visibility and site traffic. Their website was made fully manageable in terms of product listings
by us, but they struggled to drive organic traffic from search engines. initially, and
they needed a solid SEO strategy to transform their digital footprint.

The Challenge

Despite a wide range of product’s website, the client wasn’t seeing enough visitors from search
engines. Their products were not showing up in relevant searches, and the overall website
performance, including speed, needed optimization to enhance the user experience and
improve rankings.

Our Approach

We kicked off the project with an extensive SEO audit, identifying key areas for improvement.
Our focus was on:

  • 21% Increase in Impressions: More of the client’s products were being shown in search results, capturing the attention of a wider audience.
  • 20% Rise in Unique Visitors from Search: New potential customers began finding the site organically, showing that our keyword research and on-page strategies were working.
  • 57% Total Growth in Traffic: Overall site traffic soared as a direct result of the improved visibility and speed optimizations.

The Results (After 28 Days)

The results were immediate and significant:

  • 21% Increase in Impressions: More of the client’s products were being shown in search results, capturing the attention of a wider audience.
  • 20% Rise in Unique Visitors from Search: New potential customers began finding the site organically, showing that our keyword research and on-page strategies were working.
  • 57% Total Growth in Traffic:Overall site traffic soared as a direct result of the improved visibility and speed optimizations.

Ongoing Support and Scalability

  • Beyond SEO, we are working on long-term strategies such as content marketing, link building, Google Listing Optimisation, Review and advanced analytics to ensure the client continues to grow and outpace their competitors.

User Experience (UX) Enhancements

  • In addition to SEO, we also enhanced the user journey by optimizing page load times, making mobile navigation smoother, and reducing friction in the checkout process, contributing to higher customer retention.

Technical SEO

  • We fixed over 100 broken links, submitted updated sitemaps to Google, and resolved crawl errors, which significantly contributed to the improvements in organic search rankings.

We are confident that these positive trends will continue. With our ongoing SEO efforts and
further refinement of website speed and user experience, we expect even better results in the
next 1-2 months. Focus on Local SEO is our next goal.

What’s Next?

Our projections indicate:

  • Higher conversion rates as we continue optimizing landing pages.
  • Improved rankings for competitive keywords.

We guarantee that with our strategic approach, the client’s website will see even more
significant growth in organic traffic and customer engagement

Have a project in mind?

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